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Are You Making These Mistakes in Your Quarterly Planning?




As a handmade business owner, I know you pour your heart and soul into every creation, striving to bring beauty and joy to your customers. But amidst the hustle and bustle of running the day-to-day tasks, it's easy to overlook the critical aspect of quarterly planning. (I'm guilty of learning this by personal experience!)


Are you inadvertently making mistakes that could jeopardize the success of your business? Let's explore the common pitfalls that I have done in my own business, and how you can avoid them!


Neglecting to Set Clear Intentions:

Mistake: Going into a new quarter without clear intentions and goals can leave you directionless, leading to wasted time and resources.

Solution: Take time to define specific, measurable objectives for the quarter ahead. Whether it's expanding your client base, launching new products, or improving operational efficiency, clarity is key. I have a blog post called "4 Ways to Set Attainable Goals" that might help you if you're feeling bored of your typical goal routine.


For me, my most influential way of setting and attaining goals has actually been setting daily habit based goals, and it has me more motivated and excited than ever. Click here to download my daily habit tracker I've been using!




Failing to Review and Learn from Past Performance:

Mistake: Ignoring past successes and failures means missing out on valuable insights that can inform future decisions.

Solution: Conduct a thoughtful review of your business performance from the previous quarter. Use your numbers, analytics and other metrics you track to find patterns, both good and bad. Be sure to celebrate achievements, analyze what worked well, and identify areas for improvement. Learn from mistakes and adjust your strategies accordingly.


Not Allocating Sufficient Time for Planning:

Mistake: Treating quarterly planning as an afterthought or rushing through the process can result in subpar outcomes.

Solution: Block out dedicated time in your schedule for quarterly planning sessions. Treat it with the same importance as client meetings or product development. Set aside uninterrupted time to brainstorm, strategize, and set goals. I like to set time out daily during the first week of the quarter to do this a little at a time so I can see it with new eyes and perspectives instead of doing it all at once.


Overlooking Financial Forecasting and Budgeting:

Mistake: Neglecting to forecast revenue, manage expenses, and allocate resources effectively can lead to cash flow problems and financial instability.

Solution: Take a proactive approach to financial planning. Estimate your expected revenue and expenses for the upcoming quarter. Create a detailed budget that aligns with your business goals and priorities. Monitor your financial performance regularly and make adjustments as needed.


Failing to Prioritize Self-Care and Well-being:




Mistake: Neglecting your own well-being in favor of work can result in burnout and diminished productivity.

Solution: Remember that your health and happiness are essential for the success of your business. Prioritize self-care activities such as exercise, rest, and hobbies. Schedule regular breaks and time off to recharge and rejuvenate.


As a wood flower florist business owner and solo entrepreneur, quarterly planning is a vital component of my own success strategy. By avoiding these mistakes that I made for years, and adopting intentional planning practices, you can set yourself up for a thriving and fulfilling quarter ahead. Remember to set clear intentions, learn from past performance, allocate time for planning, prioritize financial forecasting, and prioritize self-care. (Read that last one again! You need to sustain yourself in order to sustain your biz, sister!)


Here's to a quarter filled with growth, prosperity, and joy in your handmade business!

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