In the fast-paced world of floral design, staying relevant and engaging with your audience is crucial. As a wood flower florist, you might wonder if blogging is worth the time and effort.
Spoiler alert: it absolutely is!
Here are five reasons why you can't afford to skip blogging as a florist - Don't worry, after the graphic there is a lot more detail, but I know those of you who don't like to read are really just looking for this 😂
1. Blossoming Online Presence
In an era dominated by digital stories, having an engaging online presence is non-negotiable. Blogging adds layers to your brand making your business more discoverable for SEO purposes. Regular, relevant content not only improves your search engine ranking but also establishes your floristry brand as a go-to destination for flower enthusiasts and potential clients. 🎉
2. Cultivating Connection
Wood Flower Floristry is a personal and artistic craft. Blogging allows you to connect with your audience on a deeper level. Share stories behind your arrangements, the inspiration for your designs, or the unique characteristics of different blooms. Building this emotional bridge through your blog creates a sense of familiarity and trust, turning one-time clients into loyal patrons - and is essential to the know, like and trust factor it takes to convert a viewer into a paying client. I am working really hard at doing this for North Wood Blooms LLC, but it can get cumbersome for time. I find that batching my content is the best way to actually do it.
3. Showcasing Expertise
Your blog is a canvas to showcase your expertise and passion for floristry. Dive into the artistry behind your creations, share insights into the latest floral trends, and offer tips for choosing the perfect arrangement. By positioning yourself as an authority, you not only attract clients seeking your specific skills but also demonstrate your commitment to staying on top of industry trends. Write and speak like you know what you're talking about, because YOU DO!
4. Flourishing Customer Engagement
Blogging creates a two-way street of communication between you and your audience. Encourage comments, answer queries, and actively participate in conversations sparked by your blog posts. It also gives you content to distribute on your social media channels and in your email newsletter, which creates a space to comment and email back! This engagement not only boosts your online presence but also builds a community around your brand. A flourishing community is more likely to recommend your services and become repeat customers. Comments on your native website is even better for social proof when visitors come your way and find you organically if you have comments turned on the blog like I do below! (By the way, leave a comment if you read this far!)
5. Evergreen Marketing
Unlike social media posts that quickly fade away in feeds, blog content is evergreen. Each well-crafted post becomes a lasting resource, continuously drawing in new visitors over time. If you don't blog for ANY other reason that to at least answer the repetitive questions - it will save you so much time and help with SEO. When people ask you thinks all the time, if you blog about it - you now have a link to send them with the answer! This longevity not only maximizes your marketing efforts but also positions your floristry brand as a timeless source of inspiration and information. You can, and should, be pinning your blogs, posting links to them on socials and referring clients and customers to your blog posts for information and inspiration.
So are you ready now to start blogging!?
It really is the secret that nurtures your floristry business and online presence, helping it bloom in the digital space. It's not just about photos and sharing arrangements; it's about building connections, showcasing expertise, and creating a lasting impact. So, pick up that digital watering can, nurture your blog, and watch your floral business thrive.
Need some help knowing where to start? Download my free "Blog Post Prompts" that can help you get started on some of your FAQ's to establish credibility!
I'd love to check out your blogs! Share you link in the comments!