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10 Essential Elements Every Wood Flower Business Plan Should Include




Starting a business, especially in the niche of wood flower startups, requires careful planning and strategic thinking. Whether you're venturing into the world of sola wood flowers for the first time or looking to elevate your existing wood flower business, a well-crafted business plan is essential for success. I started by LLC in 2018 and didn't write a formal business plan until 2019. What happened after 2019? My business expanded and I went full-time.


In this blog post, I'll outline the 10 essential elements that every wood flower business plan should include. Now, who am I to tell you what to do regarding a business plan? Well, I actually instruct a virtual course through the SBDC of UW Stevens Point where students essentially write a business plan in the course. It is the exact program that I took in 2019 - so as a successful graduate - I am happy to pass on this information to my niche community in order to spark your own take on your new venture.


  1. Executive Summary of your Business

  • Provide a concise overview of your wood flower business, its mission, vision, and objectives.

    • This is my favorite part!! Who are you!? What do you stand for!? What do you want to be known for!? Consider your BRAND and what it feels like. More on this in an upcoming branding blog as well!

  • Highlight the unique value proposition of your wood flower startup and its potential in the market.

  1. Market Analysis

  • Conduct thorough research on the wood flower industry, including trends, competitors, and target demographics. - This is not easy - it takes a lot of bootstrapping and hard work since we are not recognized as a true industry. Consider looking at the floral industry trends in both fresh and faux - and the handmade goods industry as well as local competitors you may have near you or online.

  • Identify gaps or opportunities in the market that your wood flower business can capitalize on - this is where your personal values, talents and perspectives come into play! Create that unique value proposition with YOUR expertise.

  1. Target Audience

  • Define your ideal customers for sola wood flowers, bouquets, arrangements etc. and include their demographics, preferences, and buying behavior. This is where my good friend Chat GPT can give you a little boost in creating an ideal customer avatar!

  • Tailor your wood flower business plan to address the specific needs and desires of your target audience and location. Hone in on your desire to sell online or locally? Both? How? Consider how you will sell and who you sell to in what way. Where will you find them? How do you get to your IDEAL clients?

  1. Product Offering

  • Describe the range of sola wood flower products and services your business will offer. My suggestion is go DEEP and not wide! Wood flowers are addicting and totally customizable so everything under the sun is possible - but what will YOU be known for first? You can always expand.

  • Highlight the unique features and benefits of your wood flower arrangements, such as their longevity, customization options, and eco-friendliness. This is where content comes into play! I'd love to help you in a 1:1 session to determine the next steps from here!

  1. Marketing Strategy

  • Outline your marketing tactics for promoting your wood flower startup and attracting customers. How will you reach your ideal client? What strategies will you use? This is my jam, so don't be afraid to reach out for some customized one on one advice tailored to you.

  • Include strategies for online and offline marketing, social media engagement, content creation, and brand awareness.

  1. Sales and Distribution Channels

  • Define how you will sell and distribute your sola wood flower products, whether through online platforms, retail partnerships, or direct sales. Will you sell at local markets? In person? Online? Partnering with other brands?

  • Identify key distribution channels and partnerships that will help you reach your target audience effectively.

  1. Operational Plan

  • Detail the day-to-day operations of your wood flower business, including production processes, inventory management, and customer service protocols. - I personally do not think you need to go too deep in this section as this will change, but keep in mind ALL of the tasks you have at hand. Keep your ideas simple, you can always expand as you become an expert at what you do!

  • Address any logistical considerations, such as sourcing materials, manufacturing, and shipping. If you have concerns about these logistics, I have 6 years of experience and have seen a LOT! Happy to share in a 1:1 call.

  1. Financial Projections

  • Provide realistic financial projections for your wood flower startup, including sales forecasts, expenses, and profit margins.

  • Include a break-even analysis and cash flow projections to demonstrate the financial viability of your business. - Look into the templates on google sheets or through reputable businesses to help you in your bookkeeping. Do not overlook the financials of the business. Use this to understand your start up costs and the operational costs associated with your specific plan.

  1. Risk Management

  • Identify potential risks and challenges that may impact your wood flower business, such as competition, supply chain disruptions, or regulatory changes. Luckily, our industry has a very low risk to enter the realm of business, but consider the risks both financially and legally. Look into an LLC and other business structures to protect yourself as well.

  • Develop contingency plans and risk mitigation strategies to address these challenges proactively.

  1. Long-Term Growth Plan

  • Outline your long-term goals and strategies for scaling and expanding your wood flower business. DREAM BIG!!!!

  • Include plans for diversifying your product offerings, entering new markets, and building brand loyalty over time. - Consider the order you'd like to expand. Go deep and not wide is the BEST advice I can give you!

By including these 10 essential elements in your wood flower business plan, you'll lay a solid foundation for success and ensure that your wood flower startup is well-positioned to thrive in the competitive marketplace. If and when you write all of these out in a beautiful document, you also have something concrete you can bring in for a loan should you need it! Remember to tailor your business plan to reflect the unique aspects of the wood flower industry and the specific needs of your target audience. With careful planning and execution, your wood flower business has the potential to blossom and flourish for years to come.


If you need any assistance with your vision - let's schedule a time to chat!


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